Alka-Seltzer, Ford and New York: Mary Wells-Lawrence
Mary Wells Lawrence created iconic ads. Her hallmark? Breaking rules.
Episode Preview – Mary Wells and The End of the Plain Plane
Mary Wells Lawrence cemented herself as the first woman in history to found, own and run a major agency that was listed and traded on the New York stock exchange.
3 of the Best: Paula Green
According to a bio on The One Club's website, Ms. Green started her advertising career as a copywriter at Seventeen Magazine, where she worked for two years before joining LC Gumbinner Agency. After that, she went to Doyle Dane Bernbach (DDB), and then decided to go...
‘We Try Harder’ Preview
Paula Green, mastermind of the Avis ‘We Try Harder’ campaign, also inspired the character Peggy Olson, from Mad Men.
Chivas, Life and El Al: Bernbach
Bill Bernbach founded DDB and is largely deemed to be the most important influence on modern advertising today. Here’s part two of Bernbach’s greatest hits.
Craftsmen Share Their Thoughts on Bernbach
Craftsmen of Creativity is filled with advertising legends who shaped today’s modern advertising industry. But who inspired them to help forward the creative revolution of the 50’s and 60’s?
David Ogilvy and the Beggar
David Ogilvy, a British immigrant who didn’t immerse himself in advertising until he was 38, ended up being a seminal figure in the advertising revolution of the 50’s and 60’s
4 of the Best – David Ogilvy
David Ogilvy was renowned for his ability to craft captivating copy that didn’t’ just look and sound good – but that sold products too.
A Different Kind of Revolution
Ogilvy once said that without a “big idea” at the heart, your campaign “will pass through the minds of consumers like a ship in the night.”
Wisdom from John Hegarty from #AWEurope 2018
At AWEurope, Hegarty dismissed the idea that all marketing should now be ‘mobile first’.
Meeting the Man Himself, Sir John Hegarty
Sir John Hegarty appeared at Advertising Week Europe 2018, coinciding with the launch of the first episode of Craftsmen of Creativity.
5 of the Best: Sir John Hegarty
Over the years Sir John and his team created some truly memorable spots, one of which jumped right out of the screen and into their offices.